Chances are you have listened to more speeches than you can count. Hopefully, some of those speeches left you inspired and eager to take action. Unfortunately, many of those speeches most likely left you bored, confused, or even irritated. It makes sense that if you are taking on the task of writing and delivering a speech that you want your audience to be inspired and to heed whatever your call to action is.
The question is, are you able to do that? Some people believe that in order for a speech to be powerful and inspirational, a person who has a natural talent for giving speeches must deliver it. This is untrue. If you have focus and a great message, you can write a motivational speech that your audience will appreciate and remember. All you need to do is follow these 5 tips.
Define Your Primary Message
Within a few moments of listening to your speech, your audience should know what you will be talking about. When your speech is over, your audience should understand the message you were conveying, and what you want them to take away from your speech. If you want your audience to take a specific action, they should also know what that action is. If you fail to deliver a clear message, you will not be able to create engagement with your audience. Another thing to remember is that it is okay to have more than one message in your speech. Just remember that your focus should be on your primary message and that having too many messages will result in a muddled and confusing speech.
Use Storytelling to Make Your Point
People love stories. Telling a story keeps people engaged and it allows you to deliver your message in a way that isn’t awkward or heavy-handed. When you write a speech, you can use storytelling in two ways. First, you can use storytelling as a tool to introduce your topic and to get your audience interested in what you have to say next. Second, you can use a storytelling structure to deliver your speech. To do this, you can weave a story throughout your speech, or you can simply deliver a speech that has a beginning middle, and end. Simply following the “three-act structure” that people associate with storytelling will make your speech more engaging.
Know Your Audience
If you are able to, take some time to do some research on your audience. Who are they? What is the demographic of your audience? Why would they be interested in hearing your speech, and why would you be interested in communicating with them? Then, if you are able to, structure or adjust your speech so that you have the best possible chance to connect with them. If you are unable to adjust your speech, you can at least use this knowledge when it comes time to engage your audience in a question and answer session.
Write an evocative speech
Evocative language is powerful. It evokes strong emotions and is often a catalyst for inciting action. When you use powerful, evocative language in your speech, your audience becomes impassioned and it connects with you.
Conclude in a Way That Encourages Your Audience to Engage
A great speech doesn’t end with the speaker saying “thank you and goodnight”. A great speech comes to a quiet conclusion as the audience asks the speaker questions and then begins to engage in dialogue among themselves. In order to accomplish this, ask open-ended questions in your speech and encourage your audience to ask questions when your speech is over.
About the author
Being a Chief Editor, Julie Ellis writes at Premier Essay about education, self-improvement, marketing, and psychology. Having a track record of academic achievements and a Master’s degree in Journalism, allows her to support students with writing advice and educational life hacks. Find Julie on LinkedIn.