How to Choose A Professional Content Writer

What to Look for in a Writer

Choosing the right person to accurately convey your message is one of the most important decisions you will make for your company. It’s important to choose someone with significant skills, who truly understands your product and can write persuasively for sales purposes. This guide will outline important things to consider when selecting your writer and will also give you some suggestions where to find one.

Knowledge and Experience

Consider their knowledge and skill set. Do they have an advanced degree in English, journalism, or marketing? Do they have experience in your business’s area of expertise? Education and experience do not always equate to skill, but they should be taken into consideration.

Turnaround Time and Deadlines

What is your deadline? Can the writer work with that time constraint? Do they live in the same time zone as you? If time zones don’t line up, can you work with one another effectively?


Are they currently available to give your project the time it deserves? How many other projects are they working on right now? Even the greatest content writer on the planet might not be right for your website if they can’t give your project enough time and energy.

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Quality vs. Cost

Spend some time deciding what is more important to you between quality and cost savings. Are you willing to work with a novice writer to save money? Do you want an expert and are you willing to pay for one?


Ask to see the writer’s portfolio. They should be able to show you samples of previous projects. Ask to see samples that are as similar to your project as possible. Select a candidate who has experience specifically in your industry.

References and Reviews

Most copywriters will either have a list of references you can call or testimonials from previous clients. Read them carefully. If it’s possible, read what the writer had to say about their clients. You can learn a lot about your potential business relationship by reading what they thought of other similar clients.

Excitement for the Project

Finally, make sure the person you hire has a genuine interest in your project. You want to choose someone who will go the extra mile to make your web content shine, not someone who is just collecting a paycheck. Ask them specifically why they want to take on this project and glean what you can from their answer.

While looking for a writer, make sure they use the right tools

Where to Hire A Writer

There are great websites that let you search for and hire a freelance writer for your corporate website. Here are a few of the best to consider as you begin your search.

finding writters


On Upwork, you can browse through thousands of freelancers to find the right match for your job. You can either select the freelancer and approach them directly or post a job and decide between the freelancers who bid on the job.

Essay Mama

Essay Mama is a writing service that hires freelancers to assist students with their academic essays. Writers are paid to edit and write. You can hire this service for your web copy as well.

Freelancer Careers

Similar to Upwork, Freelancer Careers contracts freelance writers of all different backgrounds and experience levels. Then, the website acts as a clearinghouse between the client and the freelancer.


iFreelance is another freelance website that connect clients with freelance writers. But, while most websites charge a percentage of the transaction cost, iFreelance doesn’t take a cut. Customers pay a monthly fee for the service.

Asia Writers

If you want a more affordable option, you can check out Asia Writers. The site boasts competitive rates and flexible schedules for its freelancers. The writers are mostly students, retirees, and stay-at-home parents who are looking for a way to make money on the side.

Text Brokers

Text Brokers is the world’s leading web content and article writing service. The website hires freelancers and gives them an initial author score. Over time, they get training and education to improve their score. You contact Text Brokers to write your content and they assign you a writer based on your needs and price point.

As you can see, you have a huge array of options when it comes to selecting the content writer who will write your web copy. To know which website it the right option for you, you need to consider the factors listed in this article. You need to determine how much contact you want to have with your writer; how much experience you would like them to have and what you are willing and able to pay. Once you know the answer to these questions, you’ll know which websites offer the best options for you.

About the author


Julie Petersen is a freelance writer, a private tutor, the author of educational blog AskPetersen and the blog content editor at EssayMama essay writing service. Contact Julie here.