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Published on Thursday, January 22, 2015

No creativity no innovation

31 million views already! So you must have seen by now the famous TED talk by education guru Sir Ken Robinson. If not, watch it.

In this talk he has a shocking example how creativity is killed in schools. The story is about a little girl who was in a drawing lesson. The girl hardly ever paid attention, but now she did. The teacher was fascinated and went over to her and said:

"What are you drawing?"

"I’m drawing a picture of God", the girl said.

And the teacher said, "But nobody knows what God looks like."

The girl answered, "They will in a minute."

Creativity mind map
        *Download this mind map from the following location: iMindQ - Creativity

Fostering creativity is enormously important. Innovation is the lifeblood of your business, I wrote in my previous column. Well, innovation is applied creativity (Ken Robinson, Out of our minds, learning to be creative). 

So they are tightly connected. No creativity, no innovation. This infographic built among others on two mind maps, depicts what creativity is, what are the drivers of creativity and the characteristics of creative people.

From research it is clear that are ways to stimulate creativity. This may be for example achieved by visualizing ideas using sketching methods or mind mapping. It covers several steps of the 8 successful innovators' practices (Peter Demming, the innovator's way). Let's be honest. When it comes down to innovation, you will need everything that helps.

According to Business Week (august 2005) the overall success rate with innovation initiatives is a meagre 4 percent.  So, try a mind map session next time you're aiming to innovate your products. 

About the author

Hans Buskes is a business consultant, marketing communications manager and mind mapper. He's author of several mind map books and mind map blogger on Mastermindmaps. 


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