Get the owner mentality into you company
SuperUser Account
/ Categories: Inspiration

Get the owner mentality into you company

As an interim communications/marketing manager, I have a mantra that I frequently use in the companies that hire me. When a member of the team advises, for example, a campaign that is expensive and from previous efforts we know it is not very effective, I react: "If this was your own company, would you pay for that campaign?" Usually, the answer is no.

This is exactly the subject of the excellent book 'A company of owners' by Daren Martin. To have success as a company, you’ll have to create an owners culture. Martin: "Owners have a psychological stake in the success of the company that drives their daily behavior.They treat the company as if it were their own. Owners deal with expenses as if the money were coming out of their own bank account. Owners are outcome fanatics. Owners are fundamentally different from employees. Employees are less engaged, less productive and less accountable."


What I like about the book is that it isn’t written in an old-fashioned 'textbook' manner, but similar to the books of for example Austin Kleon (Steal like an artist). Highly snackable content: one-liners, slogans, quotes, bullet lists, and drawings. I love this type of books, everything that is redundant is omitted. The same approach of a mind map. Read both, I bet you will recognize many things that happen in the company you own or work for. Next: change it. The last sentence in Martin’s book is:

"If you want to survive and thrive in the coming years, demonstrate an owner mentality at every turn."


About the author

Hans Buskes

Hans Buskes is a business consultant, marketing communications manager and mind mapper. He's the author of several mind map books and mind map blogger on Mastermindmaps


Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment



Become a contributor

Share you knowledge and expertise with the hundreds of thousands readers of the iMindQ Blog.

Learn More
iMindQ Special Offer