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What are you trying to do with your content marketing plan? If you are clear on your goals, then you are ready to actually begin. And that beginning is in the design of a content marketing strategy with a well-organized plan and very specific steps that you will follow, to ensure that you are:
A SWOT analysis is a way to identify the strengths, weaknesses, opportunities and threats inherent in your business, project or team. It’s a good way to start a strategy session as it opens up plenty of discussion and prompts you and your team to think creatively about the types of challenges facing the organization.
Companies that are good at organizational change management complete twice as many strategic initiatives that meet their original time, budget and content goals.
Your strategy for the year is set – now you have to deliver on your commitments. Research has shown that nearly one in five businesses doesn’t have the capability to implement its strategic initiatives effectively. Only 18% of companies are highly effective at managing the change required to deliver strategy, and another 18% are minimally effective. The rest fall somewhere in the middle.
If you are buried in volumes of information, overwhelmed by complex issues, or simply want to improve your and your organization’s creativity, the path to success may already be hidden in your mind. A simple yet profound tool, idea mapping (also known as mind mapping) uses visual association to help people more competently plan, organize, communicate, remember, innovate, and learn. Plus, there are numerous mind mapping tools that can help your achieve this.
The ‘what’, ‘why’, ‘who’ and ‘how’ in project management rely on planning within the organization. Not all project ideas turn into a real project or should become the effort that the organization puts forth. Not every proposed project is worth the money it requires. And not every proposed project makes sense for what our organization is trying to accomplish this year or in the future in general.
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