Get the owner mentality into you company

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As an interim communications/marketing manager, I have a mantra that I frequently use in the companies that hire me. When a member of the team advises, for example, a campaign that is expensive and from previous efforts we know it is not very effective, I react: "If...

The Best Way to Communicate in a Crisis

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Although denying is the old school way of handling a crisis, still many companies, politicians and managers, fall back to this strategy. Check the examples in the mind map. Nestle India initially denying that there were safety issues with its popular Maggi Noodles. President...

Mind Maps for Students - How to Use Them

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For years, students have been using mind maps as a tool for help in research. Due to its use of visual elements, mind mapping provides a graphic way to look at various aspects of a topic. This gives students a more detail-oriented way for students to learn various facets of a...
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