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What are you trying to do with your content marketing plan? If you are clear on your goals, then you are ready to actually begin. And that beginning is in the design of a content marketing strategy with a well-organized plan and very specific steps that you will follow, to ensure that you are:
Unfortunately, there is no perfect formula when it comes to recruiting and hiring exceptional people. Recruiting is part sales and marketing, and part psychology. You want to attract people with the practical skills you require, while also ensuring that they will fit into your organization. This task is challenging for experienced human resources folks, and even more so for small business owners who aren't accustomed to wearing the recruiter 'hat'.
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