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Why do we need to plan out our work? Isn’t it easier to just do what seems most important today, then move on to what seems to be the next most important task, and so on and so on? Raise your hand if you do this even when you are being organized and following a plan. I know I do. We all do – it’s in our nature. I’m all for not multi-tasking too much. I think it’s counterproductive much of the time. So I’m a firm believer in figuring out what is most critical now and do it, then move to the next task.
What does business development mean to you? Let’s look at the definition of business development. Wikipedia says that business development comprises a number of tasks and processes generally aiming at developing and implementing growth opportunities between multiple organizations. It is a subset of the fields of business, commerce, and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships.
The ‘what’, ‘why’, ‘who’ and ‘how’ in project management rely on planning within the organization. Not all project ideas turn into a real project or should become the effort that the organization puts forth. Not every proposed project is worth the money it requires. And not every proposed project makes sense for what our organization is trying to accomplish this year or in the future in general.
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